You have enough for retirement. Now, learn how to enjoy it.
Every day, retirees face a surprising but consistent challenge—and it’s not what most people expect. It’s not about whether they’ve saved enough, or if they’ll run out of money. It’s about what happens how to actually enjoy the retirement they’ve worked so hard to create.
Too often, retirement becomes a story of caution. People trim their budgets, cut back on spending, and protect their nest eggs at all costs. The result? A retirement lived too small, shadowed by unnecessary fear and missed opportunities.
In The Four Buckets, financial planner Ethan Lohr, CFP® invites you to reimagine what retirement can be. This book isn’t about reckless spending or unrealistic dreams—it’s about giving yourself permission to live more fully, backed by a clear, strategic framework that supports the life you want.
With his signature Four Buckets Retirement Income Strategy®, Lohr helps
Understand the emotional and psychological shifts that retirement brings
Identify the hidden risks that can quietly undermine your retirement lifestyle
Turn your savings into sustainable, behavior-proof income
Create a tax-efficient plan that supports—not limits—your goals
Rethink how investing should work after your working years are over
Whether you’re nearing retirement or already there, this book offers the clarity and confidence to move forward—not with fear, but with purpose. Your retirement shouldn’t just be secure—it should be fulfilling. Let The Four Buckets show you how.
Ethan Lohr is a husband, father, and financial planner who helps retirees turn their savings into a secure and fulfilling retirement. Inspired early on by his father, Greg—whose big personality and joyful presence guided families with trust and care—Ethan saw firsthand both the financial complexities and the emotional challenges of retirement.
From there his mission became clear: to take his father’s relational approach and shape it into a framework that clients and advisors could collaborate on together. With the Lord’s help, a simple sketch on a whiteboard evolved into the Four Buckets Retirement Income Strategy®. Over time, Ethan and Greg refined this practical yet powerful system to help retirees confidently use and enjoy their savings while easing the fears retirement often brings.
Based in Charlottesville, Virginia, their firm, Lohr and Company, has been serving families for more than 30 years—combining seasoned experience with fresh innovation to help clients live the retirement they’ve envisioned.